Companies today are inundated with data from various sources: products, sales, social media, customer interactions, surveys, and more. The ability to analyze this data and turn it into valuable, accessible information is a critical differentiator for business success. In this context, data analysis and intelligence play a fundamental role in developing effective strategies and making […]

I have been working in the communications field for over 15 years, and on many occasions, I have been involved in managing internal communication in the institutions I have collaborated with. In my university education in Peru (more than 20 years ago), this area of communications was not considered a university specialty, as most programs […]