I have been working in the communications field for over 15 years, and on many occasions, I have been involved in managing internal communication in the institutions I have collaborated with. In my university education in Peru (more than 20 years ago), this area of communications was not considered a university specialty, as most programs were focused on the external audiences of companies or institutions. For this reason, I had to learn along the way, often needing to convince my superiors why it was important to invest time, energy, and resources into managing it.
Fortunately, things are different today, and in an increasingly complex and dynamic business environment, internal communication has become an essential factor for achieving organizational success. Universities worldwide have also recognized the importance of this specialty and given it the attention it deserves.
However, even today, internal communication can still be underestimated, despite extensive evidence showing that this dimension of communication plays a crucial role in meeting business and institutional goals, strengthening corporate culture, and even improving operational efficiency.
Therefore, I would like to delve into the vital importance of properly managing internal communication and how this translates into the success of any company or institution, whether large or small.
Strategic Alignment of the Institution
One of the key pillars for effective internal communication is to ensure that all members of the organization understand and share the strategic objectives and are clear on how their work significantly contributes to achieving those objectives. It is crucial that all departments and teams work towards common goals, avoiding the fragmentation of efforts that can arise from a lack of communication.
In my professional experience, I have encountered many employees who are clear about how their work contributes to the goals of their division or area but fail to see how it contributes to the overall objectives of the institution. Some don’t even consider it relevant. Clear and consistent communication about the vision, mission, and goals enables every employee to understand how their work contributes to the company’s overall success—and that’s where the key to success lies.
Employee Motivation and Commitment
Many companies and institutions are striving to be on the “Great Place to Work” list or recognized as the best places to work. Well-managed internal communication fosters a positive and motivating work environment. Employees who are well-informed about institutional goals, current events, project progress, and who receive open and transparent communication, recognition for their achievements, and constructive feedback will be 100% motivated—and, most importantly, committed to their responsibilities and the institution.
In one of the internal communication projects I participated in, we found that the low workplace satisfaction index was due to each department working in isolation, focusing only on their objectives, with no collaboration between departments. In some cases, this led to duplicated work. By implementing an internal communication plan that highlighted common goals, projects, and progress in each area, we noticed a gradual increase in cross-departmental collaboration. This improvement in teamwork had a significant positive impact on interpersonal relationships and trust between employees and leaders, which, in turn, boosted the workplace satisfaction index.
Boosting Innovation and Creativity
As in the previous example, effective internal communication also promotes collaboration between teams and departments. This, combined with the implementation of communication platforms and collaboration tools, facilitates the exchange of information, teamwork, and cooperation across different areas of the company. This collaborative approach not only improves efficiency but also fosters innovation by combining diverse ideas and perspectives, benefiting the entire company.
A good practice is to encourage interdepartmental and cross-functional collaboration through specific projects aimed at solving common or institutional problems. Additionally, creating spaces for employees to present improvement ideas and selecting the best ones to develop can help foster a culture of innovation and creativity.
Optimization of Internal Processes
The optimization of internal company processes can also benefit from internal communication. The ability to convey clear instructions, share best practices, and keep all employees informed about process changes helps reduce errors and improve operational efficiency. Proper management of internal communication ensures that all team members are aware of updates and procedures, resulting in more effective task execution.
One of the biggest challenges companies face today is employee adaptation to new tools or systems, such as CRM systems. Accompanying the introduction of a new system with a well-executed internal communication campaign can make a significant difference in how quickly it is adopted. Such a campaign could include an initial teaser phase to generate excitement and fun, along with training for all involved, while also clearly explaining why the system is needed, its benefits, and the positive impact it will have on their work. This approach will result in highly committed employees, ready for implementation.
Strengthening and Consolidating Corporate Culture
Corporate culture is the way a company conducts its business and interacts with customers, partners, and employees. Internal communication is fundamental in this institutional pillar as it helps build and maintain a strong culture. Effective communication helps convey cultural principles and ensures that they are lived and practiced by all members of the company.
In many cases, companies are clear about the organizational culture they want to have in relation to their strategic objectives, mission, and values. However, this is not always the reality within the company. A quick diagnosis can reveal whether the corporate culture in place aligns with the expected values. If not, managing internal communication effectively can help align the culture with the desired organizational identity, promoting a sense of belonging among employees.
Facilitating Conflict Resolution
Effective internal communication is also key to conflict resolution in the workplace. By fostering an environment where employees feel safe to express their concerns and suggestions, companies can address issues before they escalate into major conflicts. Proactive conflict management through open communication prevents tensions from escalating and contributes to a more harmonious work environment.
In this regard, having clear conflict resolution policies is essential, and managing internal communication can help formalize and communicate these policies, establishing fair and transparent procedures. Additionally, training company leaders in conflict resolution skills and techniques is always a good strategy that will facilitate this process.
Conclusion
Internal communication is much more than just an information channel within a company; it is a strategic element that directly impacts organizational success. Effective internal communication helps align objectives, motivate employees, resolve conflicts, foster collaboration, optimize processes, and strengthen corporate culture.
By investing in well-structured and open internal communication, companies not only improve their performance but also lay the foundation for sustained success in a competitive and constantly evolving business environment. Contact us today to learn how we can support your internal communication efforts and help you navigate the complexities of the corporate world.
Diana Ayasta Guitton
Strategic Communication
Leave Comment